Rainbow Bridgeworld (RBW), the home of K-pop girl group Mamamoo, has added a Singaporean artist to its roster.
On 24 August, the South Korean entertainment company announced that it had signed a global agency contract with artist, lawyer and Evergreen Group Holdings CEO David Yong.
Additionally, its business partnership with Evergreen Group Holdings will enable it to strengthen its presence in Southeast Asia and distribute music content from its RBW, DSP Media, and WM Entertainment arms to the international market. Some of RBW's strategies include the co-production and OEM production of global artists and K-pop training programmes.
"Based on our experience in planning and producing artistes using our incubation system, we will support David Yong to appear in various contents as an influencer CEO by applying the same process as the artiste system, and we will support various activities by planning and producing albums and contents," the company said in a statement.
Yong — whose song with South Korean R&B outfit 4MEN, 'My Way', was featured in the K-drama School 2021 — aims to be an "influencer CEO" who can make an impact in the K-pop scene. A goal of his is to invest in small and medium-sized Korean agencies that house artists with potential.
Stream David Yong's latest single, 'In My Pocket', here: