Lovin' Me

McDonald's Singapore

At the heart of McDonald’s Youth Mental Wellness initiative is the ‘Lovin’ Me’ anthem, an original song and music video that captures the emotional journey of youth. With lyrics centred on self-love, resilience and acceptance, the anthem serves as a powerful rallying cry for young people to embrace and love their unique selves. The track is an embodiment of the initiative’s message of empowerment, affirming that it’s okay to not be okay.