A concept created by artists Rizman Putra and Safuan Johari, NADA creates a unique visual art and sound project that blurs the line between fiction and reality by deconstructing traditional tunes to create retro-sounding pop Malay music.
This time, they are collaborating with Life in a Cloud, a digital playbook curated by the festival director designate of Singapore International Festival of Arts, Natalie Hennedige. It features seven outstanding artists across their respective art fields and the digital compilation will be available online, comprising of 5-7 minute video chapters. Presented as a series, each new chapter or iteration will feature an artist through their specific discipline, offering insight into their art-making and giving viewers the opportunity to glimpse into the respective artists’ worlds, psyches and creative processes.
NADA's craft in Life in a Cloud can be found in Chapter Three, where they created an audiovisual piece that explores the myth and synthetic of a fabricated group of the same name, the song is available in both Malay and English lyrics.
Watch the teaser here:
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[Sound On] “We have been dreaming about removing the invisible wall that separates dreams from reality. " - NADA ► Chapter 3 LifeInACloud.co is a collection of artists’ creative expressions, reflecting art and life in a time of pandemic. The cloud is a metaphor for the Internet during a time where we have little choice but to transcend physical barriers with virtual modes of connectivity. It is also about the gradual lifting of the cloud as we step into a new dawn. #UnlockLifeInACloud to reset your week. Browse this digital playbook chaptering creations and creative processes from 7 prominent artists. New release every Sunday 3 pm SGT #hantulogy
The digital playbook comprises a series of profound creations from local artists across diverse art backgrounds, with the likes of Santha Bhaskar from Dance, Randy Chan from Architecture, Iskandar Jalil from Visual Arts, NADA from Music, Kirsten Tan from Film, Kaylene Tan & Paul Rae from Performing Arts, and Sharlene Teo from Literary Arts.
To explain the title and vision of the project, artistic director, Natalie said, “Life in a Cloud draws its title from Cloud as a metaphor for the Internet during a time where there is little choice but to transcend physical barriers with virtual modes of connectivity. It also relates to the gradual lifting of a Cloud of uncertainty as, in due time, we step into a new dawn soberer perhaps with the knowledge of what we have gone through. As viewers encounter the chapters, they encounter the richness and diversity of voices that exist within and from Singapore’s artistic landscape, gaining insight into some incredible artistic minds from our very shores.”
As part of the National Arts Council’s #SGCultureAnywhere campaign, Life in a Cloud aims to bring people together through the language of arts and new digital offerings.
Visit Life in a Cloud's official website here.