Music lovers can now visit a new lifestyle store from local music retailer Swee Lee.
Launched on 1 April, Swee Lee's Clarke Quay outlet is an immersive 506-square-metre space that comes as part of the company's goal of venturing beyond traditional retail experiences. The store caters to both musicians and music fans.
A highlight of the store is its lifestyle section, which houses a collection of clothing, bags, and gifts that guests can purchase.
It also includes a cafe and bar where patrons can enjoy F&B offerings such as small bites, roasted-in-Singapore coffee, craft beer, wine, and exclusive cocktails.
Located in the same section are vinyl listening stations where audiophiles can enjoy a curated selection of records while enjoying their food and drinks.
Aside from these offerings, Swee Lee Clarke Quay features spaces that will be used to host future product showcases, live performances, community activities. Swee Lee has also announced that its new store will be used as a venue to spotlight rising and established musicians.
Those looking for new musical instruments can browse the store's extensive catalogue of products from Fender, Taylor, Martin, MONO, Heritage Guitars, and Harmony.
Other items available at Swee Lee Clarke Quay include audio equipment, vinyl records, and coveted instruments that can only be accessed with an appointment.
Guests can collect their items within two hours of making their orders virtually via the store's Click and Collect counter.
“Swee Lee Clarke Quay represents our vision to transform customer experience at our brick-and-mortar stores, cultivating a dynamic community-centric retail space, thoughtfully designed to go beyond just buying and selling. The space is a dynamic hub for programming, networking, education, fostering connections, unleashing creativity, and so much more. It's not just about what we sell; it's all about the experiences we create and the relationships we help nurture," said Kuok Meng Ru, Group CEO and Founder of Caldecott Music Group, the owner of Swee Lee.
Stay tuned to Swee Lee's official Instagram page to receive updates on promotions, events, and performances.
This article first appeared on Bandwagon.
