The Singapore Kindness Movement (SKM) has unveiled a new song.
Titled ‘B-Greater’, it encourages Singaporeans to be kind to one another, especially towards their neighbors.
In collaboration with local rapper Danial Bawthan, better known as “Wheelsmith”, R&B singer-songwriter KEYANA, and Dr William Wan, the track also aims to create a safe space for individuals within the community.
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The official track and music video was released on 3 October, on Singapore Kindness Movement’s YouTube channel.
Produced by Flightsch, Bless7up, Zendyll, and choreographer Ryan Lim, the music video portrays Wheelsmith, KEYANA, and Dr Wan as advocates of kindness. Set within the communal spaces of a Singaporean neighbourhood, it sees Wheelsmith go about his day witnessing interactions between his friends and neighbors. With all the squabbles and bickering around him, the rapper, together with his collaborators, decides to make a change.
Of the formation of the inspirational piece, Wheelsmith said: “Through B-Greater, we want to remind everyone that although there may always be noise and disputes, we have the power to overcome them and build a more gracious society. Being a part of the production of B-Greater also reinforced my belief that we must go beyond individual effort and amplify kindness as a community.”
Watch Singapore Kindness Movement’s ‘B-Greater’ here.