Several local musicians have banded together to express LG Electronics’ ‘Life’s Good’ message with an original song of the same title.
Composed as part of the 2021 Life’s Good Music Challenge, the pop-jazz song entitled ‘Life’s Good,’ features singer-songwriter Hashy Yusof, along with the three winners from the challenge—Juan Ezwan, Esther Lo, and Zachary Tay.
This marks LG’s very first collaboration with homegrown musical talents and what better way to do so than through a soothing blend of bass synth, electric guitar, and the saxophone.
The lyrics of the song are said to encourage and inspire Singaporeans to live their life to the fullest, dare to dream, and most of all, be brave enough to pursue their passions no matter what challenges lie ahead. Hashy, who co-wrote the song shared: “Making music is my life passion and I am thankful to be able to continue this journey with support from my family, friends and my fans.”
Chun SungHo, the Managing Director of LG Electronics Singapore also commented: “It has been a rewarding experience to work with four multi-talented individuals to infuse the Life’s Good message into music.”
“The message is core to our brand DNA and we will continue to advocate Life’s Good around the world and to the people in Singapore. We hope that when people listen to this specially curated song, they are encouraged and can find joy in the little things in life.”
Catch the 2021 Life’s Good campaign on LG Singapore’s YouTube channel and Instagram.