The much-anticipated PMC x ALYPHLAND collection launch took place in spectacular fashion at Muzium Telekom last week, creating an unforgettable fusion of music, fashion, and art.
The event captivated attendees with an immersive experience that transformed the venue into an interactive digital art installation using multiple projectors. 3 walls and the floor came alive with dynamic visuals, creating a mesmerizing atmosphere surrounding the world of ALYPHLAND.
The evening began with an exclusive Q&A featuring ALYPH and PMC founder Hugh Koh, offering guests a unique look into the creative process behind the collection. The session explored ALYPH's passion for self-expression through music and style, while Hugh Koh shared the creative journey behind the collaboration.
ALYPH’s special performance kicked off with an in-flight announcement, signalling the audience to prepare for a journey to ALYPHLAND. ALYPH then took the stage and performed some of his most popular hits. The energy continued to build as DJ CZA took over the decks, ending the night with a vibrant set that had everyone mingling, dancing, and connecting with ALYPH himself.
The launch saw a star-studded turnout, with notable Def Jam SEA artists such as SonaOne, Ismail Izzani, and an array of influencers alongside lucky fans who were invited to experience the event first-hand.
The collection itself was artfully displayed, hung from a symbolic tree branch, and featured key pieces that resonated with ALYPH’s surreal universe:
- Bowling Shirt – A perfect representation of ALYPH’s world, blending ethereal landscapes with cosmic horizons, inviting wearers to step into a surreal dimension of style and exploration.
- Muscle Tee – A sleek, black tone-on-tone tank with the text highlighting ALYPH’s producer tag “Magic Potions” that channels mystical energy, offering both style and mystery.
- T-shirt in Black & White – Featuring the statement “I Know a Virgo,” the tee captures ALYPH’s celestial vibe and cool confidence. The same design was featured on a keyring, making it a perfect keepsake for fans.
Clikc here for more information about the PMC x ALYPHLAND collection.
