Nothing brings people closer than art and music.
In a showcase of how important the arts are, local music powerhouses Charlie Lim, Aisyah Aziz, Joanna Dong, and ShiGGa Shay have joined forces for the One Million Towards UTOPIA movement.
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Helmed by The Foundation for The Arts and Social Enterprise, UTOPIA first began as a symphony but slowly evolved into a movement which aims to bring local and international artists together to express how art can make life better.
"One Million Towards UTOPIA will be a movement that will invert our preconceived ideas about the arts, that the arts is separate from important subjects such as maths and science. The arts has to be seen as a crucial part of being human. When we’re born, we’re already artists. You’re first an artist before becoming an engineer, or accountant, or banker and so on. The arts should be part of the creative impulse that lie at the centre of our souls," says The Foundation director Michael Tay.
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Together, the four musicians will appear in a series of video campaigns to share their thoughts on why art is important and essential to Singaporeans.
The first of five videos of the campaign was released on 19 February, which sees Aisyah Aziz, Charlie Lim, ShiGGa Shay, and Joanna Dong react to the UTOPIA Symphony. The rest of the video campaigns will be unveiled fortnightly.
Watch the first video here.