A new series featuring Singapore's homegrown music artists will soon be available to stream online from 21 July. Titled 'Hometown Heroes’, the show is a collaboration between Zendyll Music Agency, video production crew Bless7Up , and the National Youth Council (NYC), and will delve into Singapore’s multicultural music scene via its artists in a gameshow format.
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It will feature the largest assemblage of Singaporean music artists from different genres and backgrounds, including bilingual singer-songwriter Aisyah Aziz, pop-R&B artist Estelle Fly, singer-producer Shye, and established local producers J.SON and evanturetime. Singaporean band The Sam Willows’ member Jon Chua JX, founder of Zendyll, and bandmate RRILEY are the hosts for the series.
‘Hometown Heroes’ is loosely inspired by the widely popular Korean variety show ‘Running Man’, where participants are divided into teams to compete against each other in entertaining challenges. Similarly, music artists in Hometown Heroes are split into the regions of North, South Central, East, and West according to the area in Singapore they grew up in.
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Challenges will be held across the island, including locations such as Kranji and Orchard. Points rewarded along the way will help each team in crafting their final song and music video, which will eventually determine who gets crowned ‘Hometown Hero’. The final episode will be in the form of a live performance and awards show, where audiences can vote for their favourite teams after they perform their final song on stage.
“Our series aims not only to entertain, but also illustrate the variety and character that Singapore’s music scene has to offer,” said Jon Chua JX, who serves as not only host but Executive Director. “Our country’s musical identity is tied closely to its neighbourhoods and culture, and we hope to create a stronger appreciation and vested interest into our array of talent.”
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The series’ first two episodes will debut on 21 July on YouTube, Facebook Watch, and Instagram TV. Subsequent episodes will be released every Wednesday.
