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Jasmine Sokko beams up New York's Times Square billboard under Spotify's EQUAL initiative

Jasmine Sokko beams up New York's Times Square billboard under Spotify's EQUAL initiative

Singapore's very own electro-pop princess Jasmine Sokko has taken Asia by storm with her infectious brand of music, which often speaks of empowerment and the impending future.

Now, it seems she has expanded the frontiers of her reign to include New York City's famed Times Square, lighting up its outdoor billboard at the iconic location from 15 June to 17 June. 

 
 
 
 
 
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A post shared by Jasmine Sokko 楚晴 (@jasminesokko)

This comes under publicity for Spotify's global EQUAL programme, a female-empowerment initiative by the music streaming platform that was founded for International Women's Day this year.

Jasmine is also the first-ever Singaporean artist to be featured on the cover of the EQUAL playlist, which consists of tracks by female artists from Singapore and Malaysia. Her songs 'TETRIS' and 'MEDUSA (Faustix Remix)' are featured as part of the playlist. 

"I believe that music soundtracks our lives. I really love the idea of reaching people through my music first before anything else. Being able to represent on Spotify’s EQUAL campaign that aims to foster equality for women in the music industry is an absolute honor,” shared Jasmine. 

In her Instagram post announcing the remarkable milestone, it was evident Jasmine could not contain her elation. "There's no word in the English language that can express my excitement," she said in the caption. Comments of support and congratulations also flooded in from fellow Singaporean artists, including RRILEY, Fariz Jabba and Yung Raja

It's always heartening to see our Singapore artists being recognised and spotlighted on the global stage. The EQUAL playlist also features other established female acts hailing from our sunny island, including Kit Chan, Tay Kewei, Sam Rui and Vandetta

Listen to Spotify's EQUAL (Singapore and Malaysia) playlist below: